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The decisive word on your next move.
القول الفصل في خطوتك الجاية.
Senior operators in your corner every month: advice when it matters, and a team that builds what you decide, from brand and marketing to the numbers.
TURNAROUND$400mprofit uplift across national restructurings
13-week cash plan
THE CALL
Pivot.
7 of 9 buyers
Not at your price. Change the model, not the problem.
Your brand, live.
EXPERIENCEDone it before.
Done it before.
At national scale.
Turnarounds, transformations, investment programmes and launches for governments and national champions across the GCC.
$15bnof investment decisions, through due diligence for sovereign investors
$400mprofit uplift across airline, banking and free-zone restructurings
$200m+private-sector investment mobilised into transport
IPOstrategy for a national industrial-zones operator, from turnaround to listing
SELECTED WORKA selection. Most of our work is under NDA.
AVIATION02
A national flag carrier
Turnaround of a GCC national airline.AVIATION03
A major international airport
Turnaround strategy for the operator of one of the region’s main gateways.INDUSTRIAL ZONES04
A national industrial-zones operator
Turnaround and IPO strategy.BANKING05
A national development bank
Turnaround strategy for a state bank that finances local enterprise.CAPITAL MARKETS06
A stock exchange
Transformation, from planning through implementation.TRANSPORT07
$200m+ into transport
Private-sector investment, through a national partnership programme.SOVEREIGN INVESTMENT08
Sovereign investors
$15bn of investment decisions, through due diligence.TELECOMS · DIGITAL · TRANSPORT09
Multi-million-dollar launches
A smart-nation digital services platform, a new mobile operator and a cross-border causeway service.THE LEAD EXPERTSenior operator, GCCHas led turnarounds, transformations, investment programmes and launches for governments and national champions across the GCC. Leads every Advise and Scale relationship personally.
View LinkedIn profilePLANS
Choose your plan.
A senior advisor on their own, or advice built into the work. Billed monthly. Change or cancel with 30 days’ notice.
Advise
استشارةA 60-minute 1:1 strategy session a month
On call by message between sessions
Review of your plans, decks and models
$499/ month
OR ADVICE BUILT INTO THE WORK
Build
ابنِBrand and digitalFor companies launching, or refreshing how they look.
Includes the CEO Journal$499/ month
Every month:
Up to 8 design requests: logo, web, app
Website hosted and kept up to date
A 30-minute check-in with the expert
Arabic and English
Grow
انمُBrand, digital and marketingFor companies that need customers, not just a website.
Includes the CEO Journal$999/ month
Everything in Build, plus every month:
Personas and positioning, kept current
12 posts across 2 platforms
Ads managed on 2 platforms
Monthly performance report
1 check-in with the expert
Scale
توسّعPlus a fractional CFO and CCOFor scale-ups, fixes and turnarounds.
Includes the CEO Journal$2,499/ month
Everything in Grow, plus every month:
Up to 4 sessions with the lead expert
Fractional CFO: financial model and cost rationalization
Fractional CCO: revenue growth
Up to 16 design requests, 20 posts, ads on 3 platforms
Prices in USD, billed monthly, excluding VAT. Ad spend is paid to the platforms directly.
CEO
Journal
Journal
EVERY TWO WEEKS · ISSUE 01
Inside
13-week cash plan
Positioning canvas
Model templates
KPI & plan tracker
Cost-reset playbook
Positioning canvas
Model templates
KPI & plan tracker
Cost-reset playbook
Free · every two weeks
The CEO Journal.
One tool and one hard-won lesson from our experts, in your inbox every other week. Free for everyone, subscribers or not.
Get it freeفصل
fasl · the decisive wordalso: season, chapterقولٌ فصل
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